Asian Tourism Research (ATR) is conceived as an interdisciplinary journal focusing on research in tourism and allied areas, scoping ‘Asian Tourism Phenomena’. Tourism in Asia is shaping with the unusual and complex characteristics of Asian economy, demography, gender, destination, travel behavior, society, culture, environment and governance systemsblending together in a completely novel and unique way that makes Asian tourism a different spectrum from the rest of the world. ATR specifically addresses research opportunities in all ‘Asian tourism contexts’ that shapes and reshapes the growth of Asia.

ATR acts as a platform for scholars to critically examine the context of Asian tourism development. All aspects that directly or indirectly influences tourism industry, society and environment in the Asian destinations as well as its source markets, the similarities and differences, approaches, challenges and opportunities are some of the major dialogue areas.