Asian Tourism Research (ATR) is
conceived as an interdisciplinary journal focusing on research in tourism and
allied areas, scoping ‘Asian Tourism Phenomena’. Tourism in Asia is shaping
with the unusual and complex characteristics of Asian economy, demography,
gender, destination, travel behavior, society, culture, environment and
governance systemsblending together in a completely novel and unique way that
makes Asian tourism a different spectrum from the rest of the world. ATR
specifically addresses research opportunities in all ‘Asian tourism contexts’
that shapes and reshapes the growth of Asia.
ATR acts as a platform for scholars
to ...